mach
7 Cubic Foot
Posts: 135
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Post by mach on Sept 11, 2018 11:50:33 GMT
A fascinating read on the collision of early strategic market, competition, the influence of streamline design and manufacturing, and the new consumer voice. Page 712 discusses the Mary Andrews letter and Swopes memo response. This market survey conducted in 1935 by Frigidaire suggests that public perception of the monitor top design had waned. The monitor top is number 3. "Preserving Women": Refrigerator Design as Social Process in the 1930s - Shelley Nickles Source: Technology and Culture, Vol. 43, No. 4, Kitchen Technologies (Oct., 2002), pp. 693- 727 URL: www.jstor.org/stable/25148008
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Post by turbokinetic on Sept 11, 2018 12:33:53 GMT
Interesting! So, if I interpret this correctly:
1 - A "square brick" is prettiest. 2 - A "square brick on small feet" is second prettiest. 3 - A "brick with a drum on top" is ugliest.
Interesting how people's minds work! LOL
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mach
7 Cubic Foot
Posts: 135
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Post by mach on Sept 12, 2018 3:16:43 GMT
From what I'm reading, it was a pent up demand for the latest design fad, streamlining or Streamline moderne. The great depression caused folks to value function over form but post-depression folks wanted a change. I've got a copy of an old fortune magazine that talks about it related to appliances and the next fad.
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Post by coldspaces on Sept 12, 2018 3:21:09 GMT
Very interesting,thanks for posting!
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